Health Care Advertising

Open your web browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).

Select three advertisements and deconstruct each one to evaluate the marketing strategies employed.

Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design.

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Consider the following when writing your paper:

  • Trade-offs
  • Personal cost
  • Incentives
  • Open trade
  • Marketing strategy(s) employed
  • Targeted demographics
  • Value exchange
  • “Five Cs” framework

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines.

 
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