Marketing Assignment help

In order to complete this assignment, you will need to identify a country [other than the one you are from] to market at new product into (please note you also cannot select Australia, USA, Canada, New Zealand or UK or China as the chosen country). You will also need to identify a new product or new brand (not a service) that does not already exist in your chosen country that would be suitable for exporting from Australia into this chosen country. Marketing Assignment help

Your Marketing Audit and Plan will need to refer to the socio-cultural and economic factors impacting your selected country and develop clear links between these factors and marketing activities. For example, with relation to the socio-cultural aspects, you should provide more than just a collection of interesting facts. Rather, the cultural analysis should try and interpret the meaning of the cultural information, i.e.: how does the information help in understanding the effect on the market. The fact that the majority of Japanese considers themselves either Shinto or Buddhist (or both) is interesting, but more important is the effect that these belief systems have on market behaviour and the acceptance of your product.

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For the impact of the chosen country‟s economy, you will need to address the following:

  • General economic data that serves as a basis for evaluation of the economic soundness of the country under consideration;
  • Political stability (instability) which may influence any investment decision;
  • Government intervention in the market.

When writing this report you are to act as the Marketing Manager for your chosen business and you are compiling an International Marketing Audit and Plan that you will present to your Managing Director. From this report, your Managing Director should be able to make an informed decision as to whether or not to enter the new international market you have suggested. Please note: your Managing Director is educated and thus, they will not require concepts and marketing terms to be defined for them. Marketing Assignment help

 
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