Chapter 7 Social, Mobile, and Local Marketing1) What technologies and techniques are employed in location-based mobile marketing? Why is local mobile marketing so attractive to marketers?Chapter 8 Ethical, Social, and Political Issues in E-commerce2) Define privacy, information privacy, the right to be forgotten, and informed consent.Chapter 9 Online Retail and Services3)
Why have so many online retailers had difficulty in achieving profits?Chapter 10 Online Content and Media4) What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?Chapter 11 Social Networks, Auctions, and Portals5) What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction? Management homework help
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