Students will be completing a County Market Report where you will explore how to take a product UBER transport service into a foreign country SENEGAL and develop a marketing plan for that product in the target country.
Final Individual Papers:
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Final individual papers must be 9 to 10 pages, typed in APA format and posted to Blackboard by the due date. The 9 – 10 pages is not counting your cover page, any appendices, or reference sheet.
- Executive Summary
- Environmental Review
- a.Economic Environment
- b.Cultural Environment
- c.Political and Regulatory Environment
- 3.Buyers and Competitors
- a.Buyer Behavior
- b.Local and Global Competitors
- 3.Global Participation Strategy
- a.Global Market Participation
- b.Global Market Entry Options/Evaluation
- 4.Marketing Strategy
- a.Product/Service Strategy
- b.Pricing Strategy
- c.Distribution Strategy
- d.Promotion Strategy