- Please select at least one product/service (or a number of products/services or a combination of both) and discuss the influence of different ‘Internal Factors’ on a consumer’s decision-making process for that product or service.
- You are expected to discuss product/service selection in relevance to consumer needs and motivation; personality and self-concept; consumer perception; consumer learning and involvement; and consumer attitude development and change.
- The discussion needs to be closely linked to the chosen product/service’s marketing mix elements; marketing strategy (segmentation, targeting and positioning) and consumer decision-making process.
- Obviously, some theories and concepts in Chapters 1-7 will be more relevant to this assignment.
- You must choose which ones are more relevant and explain why they are more relevant.
- You must apply the concepts and theories you have learned from your reading of the text to the selected product/service and consumer decision-making process and not just list or describe them. Business $ Finance homework help
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